The best way to sell food is to make customers feel like they can already taste it. The priority for the Bento was to showcase the app design and the quality and freshness of the food.
The best way to understand an app's purpose is to show real-world screenshots of the app in action.
An easy to understand process encourages customers to download and try.
If your product is something that is enjoyed by the senses, help them experience it through the screen. Using gorgeous photography, Bento makes customers' mouths water.
It's important to explain the benefits, whenever a product is being sold. In this case, explaining the environmental and health impact of Bento eases the customer's concerns.
A waitlist newsletter was offered to avoid alienating customers who are out of the delivery zone or did not have iOS devices.
Hundreds of variations of the app screens were designed, discussed, and iterated upon over the duration of the project.
Bento was designed to offer customers the ability to customize their food order without sacrificing speed. The in-app experience was modeled to mimic the shape and style of the real-world bento box container customers receive with their order.